Privacy policy

Last Updated: October 10, 2026

1. Introduction

Welcome to Amaranthvase.shop.

Amaranthvase.shop ("Store," "we," "us," or "our") is an online retail store operated by FOCUS CAMERA LLC.

We respect the privacy of our customers and visitors and are committed to providing transparent information about how personal information is collected, used, disclosed, stored, and protected.

This Privacy Policy applies to our website, https://amaranthvase.shop/, and related services, including browsing our products, making purchases, creating customer accounts where available, and contacting our customer service team.

Our online store is powered by Shopify, which provides ecommerce technology, payment integrations, and other services used to operate our website.

This Privacy Policy explains:

What personal information we collect
How we collect and use personal information
When information may be shared with service providers
How cookies and similar technologies are used
How advertising and analytics may involve personal information
How customers can exercise applicable privacy rights
How we protect and retain information
How customers can contact us

Please review this Privacy Policy carefully.

If our Terms of Service conflict with this Privacy Policy regarding the processing of personal information, this Privacy Policy will control to the extent of that conflict.

2. Business Information

The online store is operated by:

Store Name: Amaranthvase.shop

Store Operator: FOCUS CAMERA LLC

Website: https://amaranthvase.shop/

Business Contact Address:

905 McDonald Avenue
Brooklyn, NY 11218
United States

Customer Service and Privacy Contact:

service@amaranthvase.shop

Customers may use this email address to contact us about privacy inquiries, personal information requests, account information, orders, and other related matters.

3. Personal Information We Collect

We may collect personal information when you visit our Website, place an order, contact customer support, create an account where available, or otherwise interact with our services.

The types of information we may collect include:

3.1 Contact Information

First and last name
Email address
Telephone number
Billing address
Shipping address

We use this information to process orders, communicate with customers, arrange deliveries, and provide support.

3.2 Order and Transaction Information

We may collect information relating to your purchases and transactions, including:

Products purchased
Product variants and quantities
Order numbers
Order dates
Purchase amounts
Order status
Shipping and tracking details
Return and refund requests
Payment confirmation and transaction records

This information is used to manage and fulfill orders, maintain transaction records, and provide customer assistance.

3.3 Payment Information

Payments are processed through the payment methods and payment service providers available at checkout.

Payment providers may collect and process payment card information, billing details, payment authorization information, and transaction-related data.

We receive payment status and transaction information necessary to process orders, confirm payments, and handle refunds.

Payment information is processed according to the security procedures and privacy practices of the applicable payment service providers.

3.4 Customer Account Information

If customer accounts are available, we may process:

Account contact information
Order history
Account preferences
Saved addresses
Account settings
Authentication-related information

Authentication credentials may be handled by Shopify or other authentication service providers.

3.5 Customer Communications

When you contact us, we may collect:

Your name
Email address
Order number
Message content
Information or photographs voluntarily provided
Details necessary to resolve your inquiry

We use this information to respond to questions, provide assistance, and resolve order-related issues.

3.6 Device and Website Usage Information

When you visit our Website, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Operating system
Device identifiers
Pages viewed
Referring website
Approximate geographic location based on technical information
Date and time of visits
Shopping cart and browsing activity
Cookie identifiers and similar information

This information may be used for Website functionality, analytics, security, performance monitoring, and advertising where permitted.

4. How We Collect Personal Information

We may obtain personal information from the following sources:

Information You Provide Directly

We collect information when you:

Place an order
Complete checkout
Create or update a customer account
Contact customer service
Submit a return or refund request
Subscribe to marketing communications
Complete a form on our Website

Information Collected Automatically

Certain information may be collected through Shopify, cookies, pixels, analytics tools, server logs, and similar technologies when you browse or interact with our Website.

Information from Service Providers

We may receive relevant information from payment processors, shipping companies, fulfillment providers, fraud-prevention services, and other service providers involved in operating our business.

Information from Advertising and Technology Partners

Where applicable, we may receive information from analytics, advertising, and technology partners to help measure advertising performance, understand customer interactions, and improve our services.

Such activities are subject to applicable privacy laws and customer choices.

5. How We Use Personal Information

We use personal information for legitimate business purposes, including the following:

5.1 Order Processing and Fulfillment

We use customer information to:

Confirm and process purchases
Verify payments
Prepare orders
Arrange shipping and delivery
Provide shipment tracking information
Process returns and refunds
Communicate changes or problems affecting orders

5.2 Customer Service

We use personal information to respond to product inquiries, shipping questions, returns, refund requests, complaints, and other customer support matters.

5.3 Website Operations and Improvement

We may use information to:

Maintain Website functionality
Improve navigation and usability
Analyze Website performance
Troubleshoot technical problems
Improve product information and customer experience
Understand general shopping activity

5.4 Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

Send promotional emails to customers who have subscribed or where otherwise permitted
Inform customers about products and offers
Measure advertising effectiveness
Display advertisements that may be relevant to customer interests
Improve marketing campaigns

Certain advertising activities may involve cookies, pixels, or information sharing with advertising partners.

Customers may have rights to opt out of targeted advertising or certain data sharing activities, as described below.

5.5 Security and Fraud Prevention

We may use information to:

Verify transactions
Detect suspicious activity
Prevent unauthorized access
Investigate potential fraud
Protect customers and our business
Maintain the security of our Website

5.6 Legal and Compliance Purposes

We may process personal information when necessary to:

Comply with applicable laws and regulations
Maintain required business and tax records
Respond to valid legal requests
Resolve disputes
Enforce applicable agreements
Protect our legal rights

Where applicable law requires a legal basis for processing personal information, we rely on the appropriate basis, which may include performance of a contract, compliance with legal obligations, legitimate interests where permitted, or customer consent.

6. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to support ecommerce functionality, understand Website activity, and improve the shopping experience.

Cookies are small files stored on a user's device when visiting a website.

We may use the following categories of cookies and similar technologies:

Essential Cookies

These technologies support basic Website functionality, including:

Shopping cart functionality
Checkout operations
Customer authentication
Security and fraud prevention
Session management
Remembering necessary Website preferences

Essential cookies may be necessary for the Website to function properly.

Analytics and Performance Cookies

These technologies may help us understand how customers interact with our Website, identify technical issues, and improve performance.

Advertising and Personalization Cookies

Where enabled and permitted, these technologies may support advertising measurement, personalized recommendations, and marketing activities.

Such technologies may involve Shopify and third-party advertising or analytics providers.

Managing Cookies

You may be able to manage cookies through your browser settings or through any cookie preferences controls made available on our Website.

Where applicable law requires consent for non-essential cookies, we will use the applicable consent mechanisms.

Disabling certain cookies may affect Website functionality, including shopping cart or account features.

Browser controls may not prevent all forms of tracking or data processing. Additional privacy choices are explained in Section 9.

7. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, provide services, comply with the law, or carry out activities described in this Privacy Policy.

Categories of recipients may include:

7.1 Shopify

Shopify provides the ecommerce platform used to operate our online store.

Shopify may process customer information to provide checkout services, support transactions, maintain Website functionality, and provide additional services described below.

7.2 Payment Service Providers

Payment processors may receive information necessary to authorize payments, detect fraud, process transactions, and issue refunds.

7.3 Shipping and Fulfillment Providers

Shipping carriers and fulfillment partners may receive information such as customer names, shipping addresses, contact details, and order information needed to deliver purchases.

7.4 Technology and Hosting Providers

Providers assisting with Website hosting, technical support, security, customer service systems, storage, and related infrastructure may process information needed to deliver their services.

7.5 Analytics and Advertising Partners

Where enabled and permitted, we may share or make available certain browsing, device, or transaction-related information to analytics and advertising partners for measurement, personalization, and advertising purposes.

Some of these activities may be considered a "sale," "sharing," or use for "targeted advertising" under certain U.S. state privacy laws.

Customers may have the right to opt out of such activities.

7.6 Legal and Regulatory Authorities

We may disclose information when required by applicable law, legal process, or valid government requests, or where necessary to protect legal rights and prevent unlawful activities.

7.7 Business Transactions

Information may be disclosed as reasonably necessary in connection with a legitimate merger, acquisition, restructuring, or sale of business assets, subject to applicable legal requirements.

We do not authorize third-party service providers to use customer information for purposes inconsistent with applicable agreements and legal requirements.

8. Shopify and Enhanced Services

Our Website is powered by Shopify.

Shopify collects and processes certain personal information when customers interact with our store, including information needed to provide ecommerce services, support transactions, maintain security, and improve its services.

Information collected through our store may be processed by Shopify and its authorized service providers in accordance with their applicable terms and privacy policies.

Shopify Network Intelligence and Enhanced Services

Where Shopify Network Intelligence or related enhanced features are enabled, Shopify may process information about customers' interactions with our store and other merchants using Shopify services.

This information may be used by Shopify to provide enhanced features that help merchants improve their services, understand customer behavior, prevent fraud, or support advertising and personalization.

For certain enhanced services, Shopify may act as a controller of personal information and be responsible for handling applicable customer privacy requests relating to Shopify's own processing.

Customers can learn more about Shopify's collection and processing of personal information here:

Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

Customers can also review their privacy rights and choices concerning Shopify's processing of information through the Shopify Privacy Portal:

https://privacy.shopify.com/en

The availability and operation of Shopify's features depend on the services enabled for our store and the customer's applicable privacy rights and preferences.

9. Your Privacy Rights and Choices

Depending on your state or country of residence and applicable law, you may have certain rights regarding your personal information.

These rights may include:

Right to Access

You may request information about the personal information we collect, maintain, or process about you.

Right to Correction

You may request correction of inaccurate personal information.

Right to Deletion

You may request deletion of personal information, subject to applicable legal exceptions.

Certain information may need to be retained for transaction records, fraud prevention, legal compliance, or other lawful purposes.

Right to Data Portability

Where required by applicable law, you may request a copy of certain personal information in a portable format.

Right to Opt Out of Sale, Sharing, or Targeted Advertising

Depending on applicable law, you may request that we stop certain disclosures or uses of your personal information for targeted advertising.

You can review available privacy choices through our Website:

Your Privacy Choices:

https://amaranthvase.shop/pages/data-sharing-opt-out

You may also manage certain Shopify privacy preferences through:

https://privacy.shopify.com/en

Global Privacy Control

Where required by applicable law and supported by our privacy management settings, recognized Global Privacy Control signals may be treated as requests to opt out of certain sale, sharing, or targeted advertising activities.

For information about Global Privacy Control, visit:

https://globalprivacycontrol.org/

Marketing Preferences

If you receive promotional emails from us, you may opt out by using the unsubscribe option provided in the applicable email.

You may still receive essential transactional communications, such as order confirmations, shipping notifications, and customer service messages.

Exercising Your Rights

To submit a privacy request, contact:

service@amaranthvase.shop

Please include sufficient information for us to identify your request.

We may request additional information to verify your identity when reasonably necessary and permitted by law.

We will respond within the period required by applicable law.

Where applicable, authorized agents may submit requests on behalf of consumers, subject to appropriate verification.

We will not unlawfully discriminate against customers for exercising their privacy rights.

10. Data Security

We take reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

Our online store uses Shopify's ecommerce infrastructure, and payment information is handled through applicable secure payment systems.

We use HTTPS connections to help protect information transmitted through our Website.

However, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

Customers should avoid sending full payment card numbers, account passwords, or other highly sensitive information through ordinary email or customer support forms.

If you believe your information may have been compromised, please contact us promptly.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by applicable law.

Retention periods may depend on:

The duration of the customer relationship
Order and transaction processing requirements
Customer support and return requests
Tax and accounting obligations
Fraud prevention and security requirements
Applicable legal obligations
The resolution of disputes and enforcement of agreements

When personal information is no longer required, we will take reasonable steps to delete, anonymize, or otherwise handle it appropriately, subject to legal and technical limitations.

Customers may request deletion of eligible personal information using the contact information provided in this Privacy Policy.

12. Children's Privacy

Our Website is intended for general retail customers and is not directed to children under 16 years of age.

We do not knowingly solicit personal information from children under 16.

If a parent or legal guardian believes that a child has provided personal information without appropriate authorization, they may contact us at:

service@amaranthvase.shop

We will review the request and take appropriate action in accordance with applicable law.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising in circumstances prohibited by applicable law.

13. Third-Party Websites and Services

Our Website may contain links to third-party websites, payment providers, social media platforms, or other services that are not operated by us.

These services may have their own privacy policies and data processing practices.

We encourage customers to review the privacy policies of third-party services before providing personal information.

We are not responsible for the independent privacy practices of third-party websites that we do not control, except where applicable law provides otherwise.

14. International Data Processing

Although our store currently serves customers within the United States, personal information may be processed, stored, or accessed by Shopify or other service providers in locations outside a customer's state or country of residence.

Where required by applicable law, appropriate safeguards or recognized legal mechanisms will be used for international transfers of personal information.

These arrangements may include contractual protections or other safeguards appropriate to the relevant processing activities.

15. Privacy Requests and Complaints

If you have concerns about how we collect, use, disclose, or protect personal information, please contact us.

Email: service@amaranthvase.shop

We will review inquiries and privacy-related requests in accordance with applicable laws.

Depending on your location and the applicable legal requirements, you may have the right to appeal certain decisions regarding privacy requests or contact an appropriate privacy or consumer protection authority.

We will provide information about any applicable appeal process when required by law.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

Business operations
Website functionality
Shopify services
Data processing activities
Third-party integrations
Applicable laws or regulatory requirements

When changes are made, the revised Privacy Policy will be published on this page with an updated "Last Updated" date.

Where required by applicable law, we will provide additional notice or obtain consent before making material changes to relevant data processing practices.

We encourage customers to review this page periodically.